Commercial manager Jeff Singer (top row, centre) with the Manchester-based Beer Piper team
Line cleaning company Beer Piper has marked a new chapter in its 30-year history with a £250,000 brand investment and a move to bigger premises.
The investment and move comes after the company was acquired by Dovefield Ltd in February of this year.
Manchester-based Beer Piper was established in 1988 to provide a second-to-none beer line cleaning system for the UK’s hospitality industry. It aims to reduce beer wastage, increase yield for landlords, bar owners and bar managers, and to make cleaning beer lines less time consuming, less costly and less impactful upon operations, giving pub operators and brand owners real time data on their dispense systems.
Since the company launched, it has continued to innovate and develop its products year after year, building up a strong customer base. Beer Piper’s services and products are now used all over the world, with clients including BrewDog and True North.
The move to bigger premises means access to more warehouse and office space for an expanding team, to future-proof the business. The brand currently employs nine full-time staff in Manchester and has invested heavily in providing service teams across England, Wales and Scotland.
Recruitment and marketing
As well as moving to the larger facility in Trafford Park, Beer Piper has invested heavily in recruitment and marketing, which includes business to business PR, social media and digital communications. The company expects its turnover to exceed £2 million in the next financial year.
Additionally, Beer Piper is currently working on a wi-fi-enabled machine, which will allow customers to create bespoke cleaning programmes using a mobile phone app, and report easily on progress using cloud-based technology.
Jeff Singer, commercial manager at Beer Piper, said: “At the heart of our business is our firm belief in the value that we provide to our customers. We don’t just provide a service, we partner with our customers to ensure that they are supported and looked after for the duration of our relationship, and some of our customers have been with us for over 20 years.
“Beer Piper’s beer line cleaning systems and services means that landlords, bar managers and owners can increase their yield, and clean their lines efficiently and quickly, even when open to the public.
“Our systems use powerful, new generation detergents that are manufactured from environmentally-friendly ingredients by new parent company, Chemisphere UK, and our unrivalled technical expertise means we offer an exceptional service to our customers. We pride ourselves on trust, and all of our team members are fully engrained in the values of our company.
“Going forward, we plan to invest even more in new cloud-based technology that will enable us toprovide endless reporting options for customers and work even faster and smarter. We also aim to grow into our new premises and recruit more senior level employees, and even more service teams across Great Britain.”