Innis & Gunn has enjoyed a not-so-dry January with a 39% uplift in sales across its range of beers, thanks to strong performance in UK supermarkets.
Innis & Gunn founder Dougal Gunn Sharp
Figures showed a significant increase across the brewer’s core range of Lager, Original, and Inveralmond beers. The sales build on a strong 2020 for Innis & Gunn, where beer sales grew 29% across the whole UK off-trade.
Sales of Inveralmond Ossian, brewed by Innis & Gunn in Perth, enjoyed a significant increase in January. Now available in cans, Ossian sales have increased by 53%, compared to the same time last year.
Innis & Gunn founder, Dougal Gunn Sharp, said: “I’d like to thank our fans and our retail partners for their continued support. This brilliant January performance is down to our strong relationships with retailers and suppliers, alongside our dedicated colleagues at Innis & Gunn.
“Throughout this challenging time, we’ve worked hard to ensure our supply chain keeps our customers and fans fully supplied with the beer we know they want — and we recognise how important this is for people stuck at home.
“This strong start to 2021 will help us to build upon some of the trade support work we launched last year. Our ‘Remember Pints?’ campaign was dedicated to the on-trade and provided funding to a number of bars, and we also supported Hospitality Action, by donating our Christmas party budget to the fund.
“Additionally, we created 24,000 bottles of Scrubs Lager, our first bottled limited-edition lager, with all profits going to The Care Workers’ Charity, and we continue our long-term partnership with Meals & More, aiming to end child hunger.”
