The move will support the brand’s ambitious plans for long-term growth, expansion into new states and greater brand awareness within the US market. Sales and marketing for the Innis & Gunn brands had previously been managed by the brewer’s affiliate, Innis & Gunn USA, and will transfer to United Staes Beverage on April 1.
Innis & Gunn founder, Dougal Sharp, said: “Following a thorough review of our own business within the US and the fast-changing US beer market, we have taken the decision to partner with United States Beverage to accelerate the growth of our beers and further strengthen our position in the US.
“The team at US Beverage have an exceptional track record in building brands and we are thrilled to be working with them. Working together will help us better meet the demand for Innis & Gunn products from bars, restaurants and liquor stores, and allow for increased promotional programming and consumer marketing on a greater scale.
“Our long-standing USA managing director, Dan Deluca, who has successfully established significant distribution for our brands, will continue in his role with Innis & Gunn and support the growth of our brands through the new partnership with United States Beverage.”
Justin Fisch, vice-president/general manager of United States Beverage, added: “We are honoured to partner with the Innis & Gunn team as our companies share like aspirations. Innis & Gunn has built an innovative and exceptional craft beer brand that provides differentiation and excitement to the highly competitive US beer market. We are fully committed to ensuring its future success in the US market.”