Marketing communications agency, Jam, has refreshed Hydes Brewery’s Beer Studio range. These are unique, innovative beers using exciting flavour combinations.
With inspiration drawn from design trends and works of art, Jam developed unique names for each beer, including Blackberry Burst and Raspberry Rascal.
The quirky names were supported with a striking new style. The refreshed brand identity was rolled out by Jam across pumpclips, marketing material, and digital assets.
Paul Holmes, marketing manager for Hydes Brewery, said: “Jam truly demonstrated their passion for the brand, and their winning concept provided the powerful impact we were looking for, whilst honouring the experimentation and innovation we apply to the production of the cask ales in the Beer Studio range.”
Jam has been working with Hydes Brewery since 2014. Its work has included conceptualising and branding Hydes Brewery’s Abel Heywood pub and boutique hotel, creating its Kansas Avenue Brewing Company range, as well as branding for many of its managed and tenanted pubs in the north west and North Wales.
Jam’s creation of a full suite of marketing collateral for Hydes Brewery has previously been awarded best print design at The Drum Awards.