An online hop exchange platform has been created to enable brewers to trade hops directly between themselves, safely and authentically.

Tom Veal Hop Market
Hop Market founder Tom Veal. Photograph: Hop Market

Hop Market launches this week and has been set up by Tom Veal, who has a passion for supporting businesses and helping them future-proof and grow their online revenues.

His ambition is to support brewers with a platform driven by the needs of the community itself. He welcomes all ideas to improve it.

Brewers can sign up and list their available hops for sale. They will be available from brewers all over the UK in various size packages and at various price points, meaning those in need can choose what suits them at any particular moment and not have to sign contracts or give commitments.

Flexibility for innovation

Tom says the flexibility offered by Hop Market will be game-changing: it will enable more innovation, allowing brewers to try out more recipes by ordering smaller amounts of the hops they may not have initially intended to try, or may not have tried before. Hops will be shipped quickly and directly, enabling brewers to make decisions more rapidly about brewing schedules.

All purchases on Hop Market are protected by an escrow (third party) payment protection. Once an order is placed, the funds are held in escrow until the hops are received and checked for their quality and accuracy of listing, before releasing the funds to the seller. This ensures both the buyers and sellers are fully protected and able to use the platform with confidence.

Listing stock online is effortless, says Tom. The Hop Market online platform is easy to use and manage, giving control to the user. And if you have a lot of stock to list, Hop Market will assist, offering to list the stock on your behalf and offer automatic stock updating.

• Find out more, and sign up for a free account at hopmarket.co.uk/.