Camerons Brewery has introduced a new logo and design for its Head of Steam pub group. The Head of Steam, which was created by Tony and Carolyn Brookes in 1995, has maintained the original logo since the first venue was opened in Newcastle.
The new logo will be first used at the brewer’s latest venue, which is located in Leeds, on Park Row. The site is currently being refurbished and will open on September 27.
Camerons is also unveiling its new Head of Steam HUB concept, which will be taking The Head of Steam design into smaller locations near busy transport hubs in leading cities across the UK.
The first venue to be updated with the new HUB imagery will be the brewer’s other site in Leeds city centre, located on Mill Hill. In addition, the site will also undergo a refurbishment. The brewer will be updating signage and imagery at all of its existing Head of Steam bars over the next five years.
‘We still see a big opportunity for the smaller sites, which focus solely on providing a great drinks offer’
Chris Soley, chief executive at Camerons Brewery, said: “Since we purchased The Head of Steam group in 2013, we have seen a rapid expansion from three pubs to 16, with the latest opening of our Park Row venue.
“We have been constantly upgrading the offer and facilities of the venues, and as part of this we felt it was time to update the logo and imagery for The Head of Steam.
“In addition, we recognised we had to differentiate between the larger sites that offered food, experiential gaming and functions, from the smaller wet-only venues. We still see a big opportunity for the smaller sites, which focus solely on providing great drinks offers as part of our acquisition plan, so we wanted consumers to recognise this with the HUB bars.
“These will still carry The Head of Steam name and offer the same diverse selection of beers, ciders, spirits, cocktails and wines the brand is associated with. The ideal venue to demonstrate this is our Mill Hill site, in Leeds, which is the model we have used for all future HUB expansions.”