As it launches its seasonal Harvest Hells, Camden Town Brewery has again teamed up with The Felix Project to raise awareness of food poverty.
Over the last few months, The Felix Project has responded to the covid crisis by expanding its operations in order to reach as many vulnerable people in need as possible.
Since March, it has increased deliveries of surplus food to charities and schools from 10,000 tonnes to 26,000 tonnes, based on demand from across the capital. It has already delivered the equivalent of 14 million meals this year to help people who are isolating, the elderly, the homeless, children, families and more.
To support the work its doing in London, Camden Town Brewery is offering a ‘webshop can swap’ on its webshop until 4th October, in the lead-up to Harvest Festival. Featuring a selection of six food items on the website that consumers can add to their virtual shopping basket, each item bought unlocks a free can of Harvest Hells in exchange, with the value of all items going towards food donated to The Felix Project.
Following the virtual can swap, for every can sold of Harvest Hells during the month of October, Camden will donate 20p to aid the vital work The Felix Project does.
Drawing on the rich, malty flavours of autumn, Harvest Hells is a robust, deep red take on the all-weather Hells Lager.