Hawkes of London aims to change the world of cider forever this week, launching Graff, the UK’s first co-fermented hybrid of beer and cider to be made by cider makers.
When it comes to cider, Hawkes feels it is high time to stop playing by the rules that leaves cider lagging behind others categories. “So, 2018 is going to be the year that we stand up as the saviours of the cider industry. Graff is an embodiment of just that — a unique, improbable marriage of beer and cider that defies all conventions and parameters,” says the cider maker.
Made at Hawkes’ London cidery, this new addition to its core range has been created to push the maker’s understanding of cider, moving it into new and exciting places. Braeburn and Bramley apples are fermented with a caramelised and malty beer wort, with American Ale and Sauvignon Blanc yeasts added.
Graff will be officially unveiled to the trade and drinkers on Thursday (February 22) at Craft Beer Rising. It will also be launched at Hawkes’ taproom on Saturday, where there will be free cans for the first 100 customers
Graff was inspired by Stateside visits to cider maker and brewer friends. “We’ve made it a reality thanks to a combination of our unique approach and passion for cider making, alongside our chief cider maker’s brewing
heritage and artistry,” says Hawkes.
Graff is also set to feature in oan upcoming collaboration range, as Hawkes works with leading UK and global craft brewers in a series of special one-off partnerships.
The liquid is currently available in Hawkes’ taproom, both on draft and in 330ml can, and it can be purchased online at www.wearehawkes.com/shop. Drinkers will also be able to sample Graff in the leading edge Barworks sites.
Simon Wright, who styles himself Chief Hawker at Hawkes, said: “I’m extremely proud to unveil our Graff today, the latest addition to our family. I believe this is a landmark day for cider, and proof of what the industry can achieve when we push ourselves to innovate.
“The Graff defines the very purpose of Hawkes, which is to challenge ourselves to create industry-leading liquids, then take it to the masses, defining a new genre of cider maker. 2018 is going to be a hugely exciting year for the whole team at Hawkes, and this is the first step of our mission to save the UK cider market from itself.”
Graff joins a range of craft ciders made at hawkes’ unique urban cidery. There is also Urban Orchard, available in both apple and mixed berry, Elephants on Ice Winter Cider, and single variety special, Soul Trader. The range also includes our Alcoholic Ginger Beer.
Roberto Basilico, chief cider maker at Hawkes, says of Graff: “The blend of hops gently opens the nose to the aroma of crusty bread. Combining the maltiness of grains with the sharpness of fruit, it delivers an intense mouthfeel, evoking memories of continental beer, against the subtle sweetness of pure apple juice.”