Gen!us Craft Lager is launching its 3% ABV brew into cans which will feature full food-standard nutrition facts and Vegan Society accreditation.
Genius Brewing was launched in 2018 with a mission to make responsible drinking a pleasure. Scottish founders Charlie Craig and Jason Clarke spotted a gap in the market for a craft-quality lager with less alcohol and fewer calories.
Jason said: “The craft beer revolution has raised people’s expectations of quality, however [the beers] tend to have high ABVs and a heap of calories. Today’s drinkers still want a great beer, but without all the booze and the belly.”
Charlie added: “It’s shocking that there’s no legal requirement in the UK to put calorie information on alcohol. Gen!us is all about transparency and ‘smart drinking’, so providing a full nutritional breakdown allows Gen!us drinkers to make an informed, smart choice.”
A final addition to the new 2020 Gen!us cans is the My Name’5 Doddie Foundation logo. As an official fundraising partner, Genius Brewing donates 5p from every can to support Doddie Weir’s quest to change the future for Motor Neurone Disease sufferers, a cause close to the founders’ hearts.
