The event will the see the two London-based businesses come together to bring guests an evening of good food, beer and music. Accompanying the beer, music and rooftop city views will be a Levantine barbecue, served by one of Time Out’s ‘London’s hottest chefs’, Josh Katz of Berber & Q.
The Frontier and Time Out partnership started earlier in the summer and included a full cover wrap, double-page spreads and a virtual reality campaign. Frontier has also been present on Time Out’s social and digital platforms.
Simon Dodd, managing director of The Fuller’s Beer Company, said: “The partnership between Frontier and Time Out was a no-brainer — Time Out is an important tool for event planning in London and Frontier focuses on music, food and summer life in London.
“Smoke & Spice on the Roof is a culmination and celebration of all of these things in an iconic venue. Fuller’s has had a strong presence at a number of events, up and down the country, and it’s been a great summer for us, but summer isn’t over yet and neither is our event season.”
Frontier and other Fuller’s brands will also be quenching thirsts at BBC Proms in the Park and Radio 2 Live on Saturday and Sunday (September 9 and 10) in Hyde Park. Across both days, there will be an impressive line-up, including Blondie and Sir Ray Davies.