Following an investment of £500,000 into branding and hospitality, Fourpure Brewing Co has announced the opening of its new Basecamp taproom from mid-July.
Designed to provide a holistic customer experience, its expanded 400-capacity Bermondsey-based venue will feature a large, bespoke, horseshoe bar, with 43 taps, a reception room, brewery shop, meeting areas, and live music space.
Part of the brewery’s broader marketing strategy, the new space is positioned to enhance the customer experience and engage with fans in situ.
Adrian Lugg, the brewery’s head of marketing, said: “It’s a bit of fun, isn’t it? Hospitality has always been at the heart of the brewery. Since we first opened in 2013, our taproom and tour experience has grown and changed to suit our size and offering. We’ve had so many fantastic adventures travelling and sharing beers with friends and family, it’s important that people can come down to the brewery, feel welcome and have a great time.
“We want people to arrive on our trading estate in Bermondsey, be a little baffled by the surroundings, and then blow them away when they step inside the bar.”
Forming the centerpiece of the taproom, the bar will serve up some of the brewery’s classics, including its Session IPA, Pils Lager, and Juicebox Citrus IPA, as well as some of its seasonal small-batch Pioneer brews. The surrounding mezzanine area has diner-style booths along one wall, and a chillout zone with comfortable banquet seating and swinging chairs.
Mural, event space, and room for regular events
The brewery has also created a departure lounge themed space, which offers concert lighting and a temporary stage for live performances, as well as a 10ft mural painted by local artist Mercy Eade. This area will ensure that Fourpure has the capacity to entertain large numbers of people with regular bespoke events.
Split over two levels, upstairs houses a purpose-built meeting room called the Treehouse. With full floor-to-ceiling glass walls, customers will be able to look out onto the bar below while hosting meetings, enjoying a tour, or relaxing with a beer.
There will be additional seating within the upstairs mezzanine, a large screen for key sporting events, and commercial grade heating to keep customers warm in even the coldest months.
