Foreign news and imports

Lowlander cans

Going Dutch: Netherlands botanical brewery, Lowlander Beer, has launched two new variants in the UK — Lowlander 0.3% IPA and Lowlander 4% Cool Earth Lager — alongside its popular 0.00% Wit beer. These will be vailable for the first time in Sainsbury’s from today (17th February) for 16 weeks.

Duvel 6.66

The number of the ‘Devil’: Duvel Moortgat is celebrating its 150th anniversary with the launch of Duvel 6.66%, a new variant of Duvel (Dutch for ‘Devil’), the brewery’s iconic blond flagship beer. Chief executive, Michel Moortgat, said: “To celebrate the 150th anniversary of our fourth generation family brewery, we were looking for a recipe that would be both accessible and full bodied. This is a 100% Duvel, brewed with the finest ingredients and with the characteristic refermentation in the bottle, as with Britain’s bottle-conditioned ales. There are at least 666 good reasons to drink this beer; and helping to support the British hospitality industry with Duvel’s electricity is certainly one of them.”

Green scheme: OneCircle (formerly Lightweight Containers), the producer and sales organisation of KeyKeg and UniKeg, the plastic keg for beverages, has announced a new partnership with Kwaliflex Food Recycling. Holland-based Kwaliflex is one of the largest processors of residual waste streams from the food and beverage industry in Western Europe, which will see them co-operate to recycle used KeyKegs.

Board appointments: Janine Terrano and Ted Strong have joined the board of directors at Yakima Chief Hops. Ted brings a work history rooted in sustainability, environmentalism, and tribal judiciary, as well as economic development, focused on tribal and international cultures. Janine is an entrepreneur providing technology that focuses on the secure movement and management of data between disparate components, devices, platforms, and systems.

Desperados expands range: Heineken has launched its Desperados Virgin 0.0% beer into The Netherlands and Poland this month, with Belgiu and other markets to follow in February. The alcohol-free beer complements a wider Desperados portfolio, ranges from an original beer to variants such as Mojito, Lime, and Ginger. 

Branching out: Luxembourg-based Ramborn Cider Co has launched an Adopt A Tree scheme. This aims to support tree planting, tree care, and regenerative agriculture to lower CO2 emissions, protect biodiversity, and reduce food waste. It allows consumers to choose an exact tree to adopt, from their choice of tree height, orchard location, and fruit (apple or pear), for a year or more. The choice also extends to age, ranging from newly-planted trees right up to 70-year-old ones, with new trees added regularly by the orchard teams.

European beer competitions

American success: The Brewers Association’s Export Development Program (EDP) has seen success for American craft brewers in two prestigious European beer competitions — the Brussels Beer Challenge and European Beer Star. Read more

150 years of Amstel: Heineken is celebrating the 150th anniversary of its Amstel brand by launching it into the world’s biggest beer market, China.

Black hops is top of the pops: Black Hops Brewery, on the Gold Coast of Queensland, has topped Beer Cartel’s 2020 Australian Craft Beer Survey. Some 17,000 craft beer drinkers were surveyed. Balter Brewing Company, also based on the Gold Coast, was rated second, followed by Canberra- based Bentspoke. The survey found craft beer drinkers had changed their beer purchasing behaviour during covid, buying more Australian craft beer in place of other beer types, such as mainstream beers and international craft beer.

A sustainable future: OneCircle, the global specialist in PET kegs, has dramatically increased its presence in the US and Canada with the appointment of Country Malt Group as an official reseller of KeyKeg and UniKeg. The announcement is a vital part of OneCircle’s global growth plan as it consolidates its position as the market leader in sustainable packaging.

A collaboration between Crown Bevcan Europe and Middle East, Efes Georgia (part of Efes Breweries International), and graphic artist David Matchavariani, has brought an epic Georgian history story to life on a limited-edition series of beverage cans for Georgia’s leading beer brand, Natakhtari. The striking designs are already receiving recognition across Europe, having won gold in the beverage two-piece category of the Cans of the Year Awards and coming first in the best packaging design/label category of the World Beverage Innovation Awards.

Pin It on Pinterest