Liverpool FC manager Jürgen Klopp (pictured above) has signed to be the new ambassador of Erdinger Weissbräu, Germany’s largest privately owned wheat beer brewery. The partnership was announced at the 80th anniversary party of the brewery’s owner, Werner Brombach, with Klopp conveying birthday wishes via live video streaming from his Liverpool home.
Jürgen said: “When we first got to know each other, I quickly realised that Erdinger’s owner, Werner Brombach, was an inspirational guy. We had an instant understanding and shared many of the same views on respecting and motivating those around us. We have a passion for quality and hard work, encouraging talent and single-mindedly pursuing our objectives, whilst recognising the importance of a balanced lifestyle and enjoyment of our surroundings. Our mindset is positive and very similar, and I think we’re going to have a lot of fun working together here in the UK.”
Ryan Hopkins (pictured) has been named as the new CEO of Washington state-based Yakima Chief Hops. He was formerly chief sales officer. Chairman of the board, Rich van Horn, said: “Ryan will bring continuity to the position and has earned the trust, respect, and admiration of the employees, board, and customers in his six years with the company. Ryan’s commitment to the mission, vision, and values of our company is unwavering.”
This year’s Zythos Beer Festival — the largest event of its kind in Flanders — will take place on April 25 and 26 this year. More than 100 breweries will be showcasing over 500 beers. Find out more on the festival website.
Warwickshire’s Purity Brewing has entered into an agreement with Australian brewer Prancing Pony to sell a selected range of each other’s beers in their respective countries. Purity has been brewing and distributing Prancing
Pony’s Hopwork Orange for a while and they will soon brew and release India Red Ale to the beer drinking community in the UK. In return, Purity will be sending its Session IPA down under.
The oldest brewery in the Nordic countries has published a study on its brewmasters as it marks its 200th anniversary. Sinebrychoff was established in 1819 when the Russian merchant, brewer, and distiller, Nikolai Sinebrychoff, won the auction for the rights to build his brewery in Hietalahti, Helsinki. Today, Sinebrychoff is part of the Carlsberg Group. You can read the study here.
The UK’s Fourpure Brewing Co and Magic Rock Brewing are coming together under a banner of breweries that includes Australia’s Little Creatures, New Zealand’s Panhead, and most recently New Belgium Brewing, out of the US. Little World Beverages is Lion Australia’s global craft arm. The newly created division of the Australian brewing business will be spearheaded by Lion’s Gordon Treanor, who has more than 20 years’ experience in beer, most recently heading up Lion’s craft portfolio in Australia.
Importer Morgenrot has extended its vandeStreek selection of low-alcoholic brews from the Netherlands with the launch of a fresh and fruity sour beer called Fruit Machine. It arrives in tandem with the brewer’s Playground IPA. Both are 0.5% ABV.
Beer Hawk Fresh has signed a distribution partnership with Swinkels Family Brewers, making a range of iconic European craft beers available to UK bars and retailers in prime chilled condition. The deal builds on Swinkels’ existing distribution agreements, and adds beer ranges including Rodenbach, Palm, Cornet, De Molen, and La Trappe to the portfolio of craft drinks supplied by Beer Hawk Fresh.
Dutch food tech start-up MiniBrew has launched an automatic home brewing system “to transform beer lovers into craft beer brewers. The appliance features a transparent mash tun and a copper coloured keg. The machine starts at €1,199, and Brew Packs start at €17.
Dublin’s Porterhouse Brew Co has unveiled the Barrel Aged Devil’s Half Acre. The brewery’s barrel ageing programme, now in its fifth year, aims to develop a series of unique taste experiences with flavours that will continue to develop with time. Porterhouse uses casks from the Dingle Distillery. Matured in bourbon casks for six months, the new release has flavours of toasted oak with cherry notes and a sweet, malty finish.
Yakima Chief Hops (YCH), a leading global hop supplier, has exported the largest shipment of freshly harvested hops from the Pacific North West to South Korea in just one day, for the first time in brewing history. The hops were used to brew fresh hop ales by three Seoul breweries — the Seoul, Amazing, and Playground breweries — and were released last month.
BrewDog has announced the arrival of its first Australian taproom and brewery. The Brisbane venue will open its doors next month, with a new state-of-the-art brewery planned to launch in January. Situated on banks of the Brisbane River, the taproom will be BrewDog’s 94th bar globally, but only its fourth attached directly to one of its breweries. It will boast 28 taps, showcasing BrewDog headliners including Punk IPA, as well as local guest beers. The wine list will feature an all Aussie line-up, with a strong turnout of Australian distilleries on the spirits list and local-only soft drinks on offer, too.
Peroni has become the latest big brewer to reveal a no-alcohol version of its product. Peroni LIbera (0.0% ABV) is a crisp, citrusy, and light-bodied premium alcohol-free beer that is brewed with the same craftsmanship, passion, and flair as Peroni Nastro Azzurro, says the brewer.
KeyKeg is expanding its European footprint with the appointment of two new official resellers of KeyKeg and UniKeg — Apiglass in Spain and SwedBeer.se in Sweden. These appointments complement the firm’s global network of warehouses and reduce the supply chain, helping minimise CO2 footprint and saving on logistics and response times.
Belgian brewer Daas is celebrating its tenth anniversary with a brand refresh and the launch of two new organic beers. There is a 4.5% ABV saison, Saison d’Etre, and an 8% ABV tripel, Tripel de la Terre.