Firebrand Brewing has undergone a rebrand, with award-winning design agency Kingdom and Sparrow, which is set to officially launch on February 27.
Brewery owner, Joe Thomson (pictured below), said: “I started the brewery in 2013 and we have grown a lot since then. As we look to continue to build our business and take it to the next level, I felt it was time to update the branding to reflect not just who we are, but who we want to be.
To celebrate the new branding, Firebrand has organised a tap takeover style event at pubs and bars across the South West. “We thought it would be fantastic to celebrate with a few of our best customers and provide them with the first batch of beer,” said Joe. “They have been with us since the beginning and launching with them is only right.”
Firebrand is also attending London craft beer festival, Brew LDN, which takes place at the end of February in the Old Truman Brewery to officially launch the updated branding.
The brewery will be changing the look of its packaging on cans and bottles. With the investment in the business, Firebrand has purchased top-of-the-line new equipment, including a canning line and fermentation tanks.
Joe said: “We’ve had an investment in the business, so the rebrand is just the beginning. We are looking to really step up our beers, which are already multi-award winning, but we’ll be able to take them to the next level with all of the incredible new kit.”
Firebrand is targeting growth over the next year, which means new job opportunities in a community affected by recent business closures.
Looking to embrace the history of the farm-based brewery and itsstrong Cornish identity, Firebrand’s new logo includes a fire-breathing Cornish Chough and the milking parlour where the brewery was founded.
Joe said: “I am excited that we are able to build upon the last ten years of work and I believe that the rebrand can help us build Firebrand Brewing Company into a Cornish powerhouse.”
As part of its growth plans, Firebrand will be relocating from its home in the converted milking parlour to a modern unit, which hopefully will enable a wider audience to share and experience the award-winning brewery and its beer.