With sales of its two alcohol-free beers now accounting for 15% of its overall sales, St Peter’s is keen to target those looking for high-quality alcohol-free drinks to enjoy.
Organised by Club Soda, the festival, tomorrow and Saturday (November 24 and 25) provides a platform for the growing quality and diversity of the UK’s alcohol-free drinking scene, with a range of zero to 0.5% alcohol craft
beers, wines, ciders and sodas all available for tasting, alongside street food and family entertainment.
St Peter’s will be offering visitors tastings of its two alcohol-free beers, Without Original and Without Gold, selling single bottles and gift packs and hosting a competition which will see one lucky festival-goer winning a
year’ supply of the beers (45 cases in total).
St Peter’s Brewery chief executive, Steve Magnall, said: “By supporting the Mindful Drinking Christmas Festival we have a fantastic opportunity to prove how strong the alcohol-free category is becoming and ensure that even more people have a chance to try our fantastic alcohol-free beers.”