A few years ago the Truman’s Brewery brand was revived and has been at the core of the London brewing revival — now it’s the turn of the famous eagle logo.
Agency Thirst was tasked with evolving, simplifying and strengthening the bird, adding pride and prestige to its pose.
Thirst said: “Restoring consistency and cohesion to the core range, we used a strong new system to unite cans, keg and cask clips with common Truman DNA.
“Our eagle also spread its wings onto T-shirts, glassware and delivery vans, bringing our bold new brand to life off pack and helping Truman’s soar.”