Mikkeller founder Mikkel Borg Bjergsø
In addition to Mikkeller’s celebrated, ever-evolving selection of seasonal and one-off specials, Euroboozer will be the first and only importer in the UK to offer the new four-strong, year-round Mikkeller range.
These include: Stick a Finger in the Soil pale ale (4.6% ABV); Hair in the Mailbox IPA (6.3% ABV); Wood Will Fall Down passionfruit Berliner weisse (4.2% ABV); and I Don’t Have Red Shrimp Pilsner (4.6% ABV).
Euroboozer managing director, Martyn Railton, said: “For me as an Arsenal fan, this deal is the equivalent of us signing Bergkamp back in the day. My superlatives just can’t do the brand, beer and people behind them justice — they’re that good.
“Our phone has been ringing constantly with interest just from word of mouth, so we have an incredibly exciting few months ahead of us.”
Jonathan Winters, Mikkeller’s market manager for Europe and Asia, added: ‘’We are very happy to be working with Euroboozer. They have a solid track history of building and establishing brands in some great UK outlets.
“The extensive Mikkeller portfolio can appeal to all customer types who seek a premium offering to their selection. The UK market is very well developed, with a lot of interest in our product. Hopefully we can offer a point of difference to an already competitive landscape.”