Interest is high in printed and embossed metal products — Rudd Macnamara uses this manufacturing technique to make metal bar signs, pumpclips, tee bar lenses and tap handle branding.

What’s more, it makes everything in the UK so customers remain in control of the manufacturing process and are not having to deal with a manufacturer thousands of miles away.

Tetley's pumpclipEmbossing is a great way to introduce three-dimensional aspects to a sign or display. Embossing creates an angle for the light to reflect off and it also creates a unique texture and feel. Debossing is also an option — this
is where certain areas of the print and metal are recessed, rather than raised as in embossed.

Whether its embossed or debossed, or a combination of the two, the eye-catching nature of the product is guaranteed, creating that all-important impact at front of bar. Rudd Macnamara don’t forget that the print quality and finish of the product is all important in achieving outstanding branding so that the brand is always presented in the best possible way.

While lenses and pumpclips are front-of-bar promotional items, embossed bar signs — sometimes called Tackers — are a great alternative way to promote a brand, whether this be as a collectable or on display in outlets where there might be an opportunity to promote a brand other than on the bar.

The printed 3D embossed sign opens up brand promotional opportunities other than on bar and the emboss can transform the artwork from something which looks run of the mill, to something special, outstanding and unique.

Hard tooling is required in the manufacturing process in order to form and shape the metal. The cost of this tooling is relatively modest and is not usually a barrier in purchasing embossed branding.

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