Beer seller EeBriaTrade is to showcase and discount a different beer from a unique brewery for every day of January, supporting Tryanuary’s nationwide Beer Days campaign.

The pair want to encourage the growth of the beer industry in what is, traditionally, a challenging month for retailers, publicans and independent breweries.

In a first for Tryanuary since its inception in 2015, it has introduced Tryanuary Beer Days, where one of its many volunteers will take over its social media channels from a different location in the UK and Ireland each day to celebrate everything that’s brilliant about beer in their area.

EeBriaTrade, with its far-reaching distribution and big brewery range, will select and curate one-off deals every day from breweries in the corresponding area of the Tryanuary Beer Days, for publicans and retailers to purchase nationwide.

For their part, publicans, retailers and consumers are encouraged to take part in the month-long, nationwide industry drive using the hashtags #tryanuary and #tryeebria

All beers will be available to buy on www.eebriatrade.com/tryanuary and each beer will have a discount applied for one day only.

EeBriaTrade chief executive, David Jackson, said: “January can be a tough month for both retailers and publicans, so we decided to create this nationwide incentive to offer them a chance to be part of the exciting Tryanuary incentive whilst giving their customers an opportunity to try new and exciting beers all throughout January.”