More than 1,300 NISA Retail partners can now order craft beer and cider from over 100 UK producers, thanks to a deal with EeBriaTrade.
NISA Retail will expand its craft beer offering with access to fresh products from some of the UK’s most respected breweries, alongside local producers, on the same platform.
Products have been picked from EeBriaTrade’s selection of more than 4,500 active listings, as well as selection packs from leading breweries, exclusively available on NISA’s Direct to Store ordering platform. The new partnership gives smaller producers an opportunity to be stocked in a nationwide retail chain.
In March, EeBriaTrade released the first half of its annual report on craft beer trends, which revealed that more than 72% of packaged beer sold in the past 12 months was in can, with more traditional styles, such as bitters, and brown and golden ales seeing a 13% drop in the same period, losing out to modern styles such as hop-forward pale ales and IPAs.
EeBriaTrade chief executive, David Jackson, said: “We are delighted to be working with NISA Retail to help more of our huge range of breweries get their products in front of a wider audience.
“Our mission is to make fresh craft beer more accessible, be this in bars and restaurants, or in shops for people to drink at home. NISA Retail partners are getting unrivalled access to great craft drinks, sent straight from the producers.”
