Agile on the Beach organiser Toby Parkins (left) with Driftwood Spars Brewery owner Louise Treseder and brewer Pete Martin
Driftwood Spars Brewery, in Cornwall, has launched a new product called Brew Your Own, after being commissioned to produce a beer specially for the Agile on the Beach event.
The beer is called BDD, which stands for Beer Driven Development, and it reflects the laid-back creativity that has become a feature of the largest Agile conference outside the USA, attracting an international audience.
Driftwood Spars Brewery owner, Louise Treseder, said: “This isn’t the first time we have produced a beer for a specific event. We have worked with a number of companies, including MPAD and Headforwards, to produce beers for celebrations.
“Since then, demand for bespoke beers has grown and we have decided to open the service up to all businesses and organisations.
BDD is a light, golden ale — perfect for late summer evenings on the beach — with a lovely hop finish.
Agile on the Beach organiser, Toby Parkins, said: “We wanted to do something memorable for this year’s event, and with the global resurgence in craft brewing we thought that having our own ale was the perfect idea.
“The craft brewing process is surprisingly Agile. You have to react to different conditions as you go along. Like software development, when you create a beer, you know what you want to achieve but as it evolves it often changes slightly. You start with an idea, but by the end it ends up being better than you originally envisaged.”
To find out more about Brew Your own, e-mail firstname.lastname@example.org.