Sharp’s Brewery has launched a 0.0% ABV version of Doom Bar bitter in 500ml bottles, tapping into the growing demand for alcohol-free options.
While there has been a surge in the number of low- and no-alcohol beers on the market, a number of the options currently available are 0.5% ABV.
The brewing team at Sharp’s have been working for more than two years to develop a pioneering method which ensures that Doom Bar Zero retains a similar flavour profile and stays true to the style of the successful Doom Bar brand, while achieving 0.0% ABV.
Doom Bar Zero maintains the sweet roasted malt flavour and subtle green hop aroma of Doom Bar, while also offering its own unique flavour profile, with hints of succulent dried fruit and a subtle bitterness.
James Nicholls, marketing controller at Sharp’s, said: “We feel that Doom Bar Zero redefines the quality standard of the category, and are proud that as a truly alcohol-free option, Doom Bar Zero can fit your lifestyle, when it suits you.
“Doom Bar, at 4%, is probably the most successful amber ale of recent times, growing from our first brew on a small kit in 1996 to achieving the UK’s number one cask ale position in under 20 years. We are excited to now be expanding the range and bringing more choice to consumers with Doom Bar Zero.”