New alcohol-free beer brand Days is putting mental health centre stage this January with its Forward Fours scheme.
The campaign sees Days donating the proceeds of its new online four-packs towards organisations that promote a positive attitude towards mental health.
Founded in spring 2020 by childhood friends Mike Gammell and Duncan Keith, Days aims to help its community to live healthier, happier lives by providing alcohol-free beers that can be enjoyed more often and in a greater range of situations.
In line with these values, the duo created the ‘Days Duty’ initiative which, in recognition of the government’s alcohol duty from which alcohol free brewers are exempt, commits 2% of all sales to forward-thinking mental health organisations.
Through the Forward Fours initiative the brand will add to that commitment by donating all proceeds from the sales of its mixed lager and pale ale four packs sold throughout January, at a time when continuing social distancing measures are likely to further impact people’s emotional wellbeing.