Crisp Crystal and chocolate malts. Photograph: Red Flame Communications
As some British companies struggle with uncertainty in the wake of our departure from the EU, Crisp Malt is celebrating achieving Authorised Economic Operator (AEO) status.
Crisp’s craft brewing and logistics director, Rob Moody, said: “AEO accreditation is recognised worldwide. It shows that Crisp’s role in the international supply chain is secure and efficient, and provides valuable reassurance to customers and port authorities, both at home and overseas.
“Having AEO status will help fast-track our exports through customs. This will reduce bureaucracy and time in transit, allowing our malts to reach craft brewers and distillers faster and more efficiently.”
It may seem strange for countries that grow and malt barley to import it from Britain, but there are extremely good reasons for it.
Crisp Malt’s craft brewing and logistics director, Rob Moody
Rob said: “Some of the best barley in the world is grown in East Anglia and Scotland, where, conveniently, our maltings are located! This includes the revered variety Maris Otter, and the 19th century heritage variety Chevallier, through to the innovative Clear Choice. They are expertly grown by specialist farmers in North Norfolk, and brought to our maltings in Great Ryburgh for processing into malt.
“The special flavours and characteristics of these malts are very different to those made in other countries. They allow craft brewers across the world to make authentic English-style ales, as well as create new craft beer styles. Our malts are in high demand and we are currently supplying brewers in 34 countries, the largest markets being the USA and Japan.
“Equally, we are able to supply craft distillers with malted barley grown and processed in Scotland, the universally recognised home of whisky distilling. This, again, provides them with an integrity and quality that only the real McCoy, in terms of ingredients, can deliver.”
Rob added: “There is an opportunity to build the market for UK malt. Having AEO status contributes to the service levels we can provide to export customers, and will be helpful in the quest to gain new business among craft brewers and distillers across the world. A growing number of drinkers in countries near and wide will be savouring the tastes of East Anglia or Scotland as they sip their craft beers and whiskies.”
