Cousin Jack, originally crafted by Exeter and England player Jack Nowell, is back this month from St Austell’s Small Batch brewhouse.
It’s a name St Austell had used for a beer before, but this was a new recipe when Nowell joined the brewing team to make this version, back in 2016.
As ever, this year’s brew will be helping to raise money for Nowell’s favourite charity, the Royal National Lifeboat Institution (RNLI), having already netted more than £10,000 over the last two years. A contribution is made to the cause from beer sales.
St Austell’s national sales director, Martin Breading, said: “The combination of a great ale and a winning partnership means Cousin Jack has enjoyed phenomenal success across both years it has been on sale.
Raising funds for RNLI
“We’re going to be pushing the boat out this year to top whatever we’ve raised in the past, to give even more back to the RNLI, an organisation that is so important to the Cornish way of life.”
Nowell became St Austell Brewery’s Charitable Trust ambassador in 2016 and, as a true Cornishman, was determined to work with the company to create something for a charity close to his roots.
Patrick Harvey, coxswain of the Penlee lifeboat, in Newlyn,, where Jack grew up, said: “Jack’s a big hearted young man and we’re extremely proud of what he has achieved, but also what he gives back to his local community.
“We’re delighted that he continues to support the charity through the collaboration with St Austell Brewery. It’s a three-way partnership that fits so well and is set to raise vital funds for training and equipping the RNLI’s volunteer crews.”