Cobra Beer has launched a new initiative, the Cobra Collective, to create a series of business masterclasses and interactive workshops.
The scheme has been developed to support start-up hospitality entrepreneurs and existing restaurant owners at what is a turbulent time for the hospitality sector.
The collective comprises chef, entrepreneur and MasterChef host Monica Galetti, Michellin-starred chef Andrew Wong, restaurateur Nisha Katona MBE, podcast presenter and content creator Alexandra Dudley, beer sommelier Ed Hughes, and Cobra Beer founder and CEO Lord Karan Bilimoria.
Lord Bilimoria said: “Current economic forces and shifting consumer trends mean that running a restaurant business has never been harder, or more beset by external challenges.
“As a brand largely stocked and consumed in pan Asian and ethnic restaurants across the UK, Cobra wants to bring a set of inspirational hospitality leaders together to support this hugely important sector of the restaurant industry.
“We are committed as a business to support entrepreneurs and independent restaurateurs and see the Cobra Collective as an ongoing and growing initiative. We’re delighted to announce our key members at this time and look forward to working with them over the coming months.”
Cobra has committed £150,000 in year one of The Cobra Collective and hopes to offer advisory support to multiple independent business owners in the year ahead.
Monica Galetti (pictured), speaking on behalf of the Cobra Collective, said: “When we were invited to take part in this great initiative for the industry, we jumped at the opportunity to support other chefs and restaurateurs. I’m looking forward to sharing my thoughts and experience, and hearing the collective wisdom of my industry colleagues on their chosen subjects.”