A new Indie Drinks Can Advice site has launched to help all craft drinks makers, whether a brewer, soft drink maker, winemaker or distiller. The site provides all the information a newcomer needs from a single source.
Run by The Can Makers, the trade body representing drinks can manufacturers in the UK, the site includes interactive insights, video content, expert interviews and a list of suppliers who can help those looking to can their beverage.
A thought-provoking insights section features interactive articles and white papers to educate on the market and options available, while video content gives insight into mobile canning and the recycling benefits of the can.
Those exploring the can as a packaging option can also draw inspiration from interviews with successful companies such as Dalston Cola and CanOWater (newly stocked in Waitrose and Selfridges respectively). A suppliers and contacts database makes life easier for those building their brand, while a news section keeps visitors up-to-date on developments in cans.
The site is also home to Can Creator, the world’s first free 3D drinks can design app, used by thousands of designers, brands, manufacturers and students to quickly and easily try out new can design ideas.
The new Indie Drinks Can Advice Service site reflects the appetite for beverage cans, the most recycled drinks pack in the world, as consumers increasingly demand better environmental practices from the brands they’re buying.
Recent research by The Can Makers and GfK shows that more than half of consumers will drink from a can at least once a week, while the recycling rate for aluminium beverage cans in the UK has reached a new milestone 70% for 2016 (Alupro).
Martin Constable, chairman at the Can Makers, said: “Cans offer fantastic benefits to a wide variety of drinks manufacturers, and we’ve seen some great success stories in recent years. The site is very much a one-stop-shop for anyone looking to the can to showcase their drink, and we hope to encourage even more brands to emerge in cans in the future.”