The Can Makers, the UK industry trade body for drinks can manufacturers, has launched a website with an information hub for brands, retailers, drinks makers and governments.
The site features animated infographics and educational videos about the infinitely recyclable can, plus downloadable white papers and market commentary.
A dedicated sustainability section explains why cans are the most recycled drinks container on the planet, while an interactive timeline shows the historyof the can, first seen in 1795.
Can Makers chairman, Marcel Arsand, said: “The can has been an unsung hero for too long, despite being the world’s most recycled pack format. Its future success is built upon strong industry education to raise its profile.
“We’ve created the new site to serve as a foundation: an easy portal to find everything in one place, whether in-depth market reports, or quick contacts to help start the canning journey.”
The site launches in association with Metal Packaging Europe, a unified voice for the metal packaging industry, bringing together manufacturers, suppliers, and national associations.