Camerons has opened a tap room and bottle shop at the brewery’s former visitor centre on Stockton Street, Hartlepool.
Renamed The Anchor, after the original title of the pub, the site has undergone an extensive refurbishment. The bar features a wide selection of Camerons products, as well as rotating cask and keg lines.
The bottle shop stocks the Camerons range, Tooth and Claw, fellow North East beers, and other favourites sourced from around the world. Customers will also have the option to take beers away with them directly from the tap, thanks to an on-site canning machine.
Marie McKay, manager of The Anchor, said: “The pub looks fantastic following the refurbishment, and myself and the team are really excited about this new direction.
Opportunity to rebrand
“The visitor centre was a popular tourist attraction, but we identified an opportunity to rebrand ourselves as a traditional taproom with the addition of a bottle shop.
“This is a great platform for us to re-engage with the people of the town and show them that Camerons are moving forward and reflecting current trends. We’re pleased to be able to offer so much variety whilst still honouring our heritage. It is already proving to be very popular with locals and we have been inundated with new customers since we re-opened.
“In essence, The Anchor is a pub, and we would like to encourage people to come in and enjoy great local beers from Camerons and other local brewers.”
The Anchor tap and bottle shop is open Wednesdays from noon to 4pm, Thursdays and Fridays from 11am to 9pm, and Saturdays from noon to 5pm. An official opening day will take place on Thursday, April 18, and the brewery would like to invite the local community to join them for a beer.