Camerons Brewery has announced further expansion to its retail pub group by introducing a new concept to its managed estate.
The brewer, which currently has 28 managed pubs in its group, including The Head of Steam chain, will be introducing a new group of venues under the Urban Country Pubs brand. This group will be based on the Leeds Brewery pubs the brewer acquired in 2016.
Venues in the Urban Country Pubs group will form a partnership with a local brewer in the region the venue is located, and a range of their products will be included on the bar. The site will permanently showcase a selection of keg and cask beers from the partner brewer in each individual site.
These will be alongside a range of Camerons beers, including the brewer’s recently launched Tooth & Claw range, and a selection of beers from its Heritage, Anchor, and Motorhead portfolios. In addition, there will be a selection of beers and ciders from other local, national, and world breweries available, as well as a range of premium wines, spirits and cocktails.
The food menu will mirror the one developed within the Leeds Brewery Pubs, which offers a range of freshly prepared classic British dishes and tapas.
The first of the new venues to open is the Fossgate Tap (formally Sutlers) located on Fossgate, in York. Camerons is working alongside local Yorkshire brewer Turning Point Brew Co as its partner at this venue, which opened on May 24.
‘Key focus for the next five years’
Camerons’ chief executive, Chris Soley, said: “It has been well documented that we are looking to grow our retail pub estate. We have seen a rapid expansion in our The Head of Steam brand and this will still be a key focus for us over the next five years.
“In addition, we recognised the opportunity to develop further pub brands within our group. When we purchased the seven pubs from Leeds Brewery in 2016, it was always our intention to develop this model, and we have heavily invested in these venues over the last three years. We are now in position to roll out this brand, and we are looking to acquire additional venues.
“To develop this further, we felt forming a partnership with a local brewer in the community would be a great way of introducing our venues into a new town or city, and, in turn, give a platform for that brewer to showcase their range of beers. We are delighted to be working with Turning Point Brew Co on this first venue and we look forward to building relationships with other UK brewers as we further grow this group.”
Cameron Brown, co-owner and head brewer at Turning Point Brew Co, said: “We are incredibly excited to share details of our collaborative project with the new Fossgate Tap. When Camerons asked us to be part of the bar, we were honestly thrilled and humbled.
“The bar will be stocked with our usual suspects: Disco King (APA), Lucid Dream (milk stout), alongside two rotating guest kegs. Cask will be Soothsayer (session pale) and one rotating guest line. Six of our beers will be on at any timem so look forward to finding our newest releases, one-offs, and beery events here. We’ll also be inviting collaborating breweries down from time to time to showcase their beers.”