Camden Town Brewery has set up a virtual bar in partnership with Hospitality Action, to raise money for the group’s Covid-19 Emergency Fund.
The Camden Bre.www.ery Bar is organising a programme of entertainment over the coming weeks, from pixilated pub quizzes to live music straight to drinkers’ living rooms.
Throughout every event, there will be a ‘digital tip jar’ on JustGiving to raise money for Hospitality Action, as well as a donation system live on Camden’s web shop.
Jasper Cuppaidge, founder of Camden Town Brewery, said: “We might not be able to enjoy a pint at our favourite pub right now, so we’ve launched the next best thing, our Bre.www.ery Bar!
“We started Camden in the basement of a pub, and it’s the pubs, restaurants, bars, and teams up and down the country that have made Camden Town Brewery what it is today.
“So we are doing our best to re-create the British pub culture in this new reality, by bringing people together and offering all the fun of the pub in your own home, while supporting the hospitality industry when they need us the most.”
Mark Lewis, chief executive of Hospitality Action, added: “We’ve been so touched by the sense of community within the hospitality industry during the coronavirus crisis, with brands like Camden Town Brewery really stepping up to help the industry.
“Pubs, bars, and restaurants across the country are suffering significantly, so we’ve created the Covid-19 emergency grant, a way of helping hospitality workers get through the next few months.”
