Camden Town Brewery has revealed the design of a football kit that’s also a work of art, featuring some of the most inspiring female icons to have influenced the brewery’s home borough of Camden.
The illustrations kick off Camden’s Seasonal Design Collaboration with Bodil Jane for 2019. The illustrations are set to become the canvas for a new kit for the brewery’s neighbouring all-female football team, Camden Town FC.
Recognised for her bold and colourful illustrations of strong and iconic women, Bodil’s design pays homage to four influential figures who lived or worked in Camden, and whose lives and work inspired and empowered generations of women all over the world.
The faces are those of literary greats Sylvia Plath and Buchi Emecheta OBE, sculptor Dame Barbara Hepworth, and suffragist Dame Millicent Garrett Fawcett GBE.
A limited number of the shirts will be available to purchase from Camden Town Brewery’s Bar, under the railway arches in Camden, later in the month, with proceeds from the sales being donated to The Fawcett Society — the charity campaigning for gender equality and women’s rights.
The brewery will also be donating all proceeds from beer sales at its bar during the week of International Women’s Day to The Fawcett Society, which has its roots in the story of suffragist and Bloomsbury resident Millicent Fawcett.
Artistry and unity
Pranay Dhanani, Camden Town Football Club’s manager, said: “We couldn’t believe it when Camden Town Brewery got in touch with the idea. We are all about artistry and unity on the pitch, and supporting each other off the pitch. To play with the likes of Sylvia Plath and Millicent Fawcett on the team’s shirts gives us that extra piece of inspiration and motivation, and makes us even prouder to represent Camden.”
Bodil Jane added: “This project has re-invented the conventions of what a football kit can look like and its meaning to those who wear it. Having illustrated some of the world’s most iconic women, I was so inspired by the women who hail from the cultural hub that is Camden, and I’m proud of the work that now bears their faces and legacy.”
Andre Amaral, marketing director at Camden Town Brewery, said: “Our local community is the lifeblood of the business. We are rooted in Camden culture and take every opportunity to celebrate the people who made Camden, Camden. The Women of Camden kit reflects the creativity, diversity and inclusivity that has drawn people from all over the world to the borough for generations, and is inspired by the women of Camden’s past, for the women who live, work and play in Camden today.”