From September 24, Camden Town’s Harvest Hells Van will be heading to London, Leeds, Manchester, and Liverpool with a Can-for-Can swap initiative.
The brewer will be swapping cans of its Harvest Hells Lager for donations to local food banks in each city. Visitors can swap a can of any tinned food for a complimentary can of Harvest Hells.
This autumn, Camden Town is donating 20p from every can of Harvest Hells Lager sold within the first month to The Felix Project, helping its important work tackling food poverty.
The charity’s chief executive, Mark Curtin, said: “Food poverty in the UK is a growing problem, with many people struggling to afford fresh and healthy food for themselves and their families.
“We are delighted that Camden is not only helping to raise awareness of these crucial issues and the work we do at The Felix Project to tackle them, but also getting people involved in supporting the cause to help to reduce waste and eradicate food insecurity”
Jasper Cuppaidge, founder of Camden Town Brewery, added: “We’re proud that each of our Seasonal Hells, released throughout the year, have been raising money for good.
“By donating 20p from each Harvest Hells can sale in this first month, and going on tour across the UK, we’re raising awareness of those experiencing food poverty, and your donations will go towards helping to put food on tables, supporting those in need.”
Tuesday, September 24: Camden Market, London NW1 8AF, noon-3pm
Wednesday, September 25: Media City, Manchester M50 2EQ, noon-3pm
Thursday, September 26: Victoria Leeds. Leeds LS2 7AU, noon-3pm
Friday, September 27: Royal Albert Dock, Liverpool L3 4AA, noon-3pm