The change in their environment has seen animals such as hedgehogs arrive much later in the year, meaning they’re not able to eat enough to sleep through the cold winter months. And in urban areas, loss of habitat, dangerous roads, and pesticide have all limited hedgehogs’ ability to find a safe space to hibernate in winter.
That’s why Camden is supporting the (BHPS) by donating a portion of every can of Hells in Hibernation Lager sold towards helping hedgehogs hibernate this winter.
Fancy a pint at The Hibernation Arms? This may look like your local, but this hog-sized hut provides a safe space for hedgehogs to hibernate and is the inspiration behind how you can help hogs (and hoglets!) find a place to sleep in during the winter and give birth in the summer.
Hells in Hibernation is the third release from Camden’s limited-edition Seasonal Hells range, following Harvest Hells (autumn) and Strawberry Hells Forever (summer). It’s only around as long as winter is, and is available in Sainsbury’s and M&S stores.
Fay Vass, chief executive of the British Hedgehog Preservation Society, said: “We are very grateful that Camden Town Brewery is showing support for hedgehogs with its fantastic Hells in Hibernation Lager. Hedgehog populations have declined by half in rural areas and by a third in urban ones in the last 20 years, so they need all the help they can get. The funds and awareness that this collaboration raises will help us help hedgehogs.”
Jasper Cuppaidge, founder of Camden Town Brewery, added: “Hells in Hibernation gives our classic Hells Lager recipe a fresh new taste for winter. It’s unfiltered, and brewed with hops that are high in alpha acids, so they bring out that piney resin and citrus bitterness that you might find when taking a breath of fresh air on a winter’s walk in the woods.
“As the changes in our environment are having an increasingly negative impact on the wildlife around us, we’re having to be more aware of how we can all do our bit to help. Our partnership with the British Hedgehog Preservation Society has taught us how we can all do our bit, whether it’s educating us on what to do when we find a hedgehog in need, or creating a safe space, like The Hibernation Arms, in your garden at home.”