Bruce Dickinson pours a pint of Trooper at a Robinsons bar


Iron Maiden frontman Bruce Dickinson has been announced as the guest speaker at the British Beer and Pub Association’s annual dinner and awards ceremony.

The event will be held at the Royal Garden Hotel in Kensington, London, on October 11.

As an entrepreneur, creative business thinker, commercial pilot and brewmaster — in addition to being the lead singer of Iron Maiden — Bruce is a true renaissance man. Of course, it’s as a brewmaster and real ale enthusiast that he is best known to the beer and pub industry.

Bruce inspired and helped to develop Trooper, brewed at Robinsons in Stockport. This deep golden ale takes its name from the Iron Maiden song, which itself was inspired by the Charge of the Light Brigade. The latest limited-edition collaborationbrew, the Belgian inspired Hallowed, launches in October. 

Trooper and all other aspects of Bruce’s extraordinary life are captured in his upcoming autobiography, What Does This Button Do? to be published by HarperCollins on October 19 

BBPA chief executive, Brigid Simmonds, said: “Bruce has a fantastic reputation as a unique and charismatic speaker and has given speeches across the globe. His expertise in both beer and business make him a perfect fit, and we can’t wait to welcome him to our event.”

Places are filling up fast at the BBPA annual dinner and awards, run in partnership with Pub & Bar magazine. The evening brings together business leaders in the brewing and pub sector, key industry stakeholders, as well as Parliamentarians, celebrating the outstanding achievements of key individuals and organisations within the sector. 

To book either a table or individual tickets for the dinner, visit the dedicated booking website or contact