Awards were given in 101 beer style categories during the World Beer Cup award ceremony, at Music City Center in Nashville, Tennessee.
Lacons took a bronze award in the ordinary or special bitter style category for Encore, its multi-award-winning flagship beer. Encore is a pale amber ale packed with flavour and delicate fruit aromas, balancing dry pine and citrus followed by a long and dry finish.
Lacons are one of East Anglia’s oldest breweries with a history dating back to 1760. The brewery returned in May 2013, uniquely brewing with the original Lacons yeast that was held at the Norwich’s National Collection of Yeast Cultures, following Lacons closure after a corporate takeover in 1968.
Half-century of awards
This award ends a great week for the brewery, with silver and bronze medals awarded to its Audit and Affinity ales respectively at CAMRA’s Champion Beer of East Anglia event to add to a half-century of other awards. These include best bitter under 4% ABV at the World Beer Awards, and overall cask champion at the International Brewing Awards.
Trevor Hourican, director at Lacons, said: “We’re absolutely thrilled to have been recognised at such a prestigious event, and this award follows a fantastic year for the brewery where we completed the expansion of our Falcon Brewery, that allowed us to increase our capacity sixfold to keep up with demand and continue to make great beer!”
World Beer Cup winners were selected by an international panel of 295 beer judges from 33 countries, 72% of whom were from outside the United States. Widely regarded as the ‘Olympics of beer’, the World Beer Cup saw an impressive field of 8,234 entries from 2,515 breweries in 66 countries — the largest competition to date. To put Lacons success into perspective, the UK saw 53 breweries enter 148 beers, of which only six were recognised with an award.
Presented by the Brewers Association, the World Beer Cup has been held biennially since 1996, to celebrate the art and science of brewing by recognising outstanding achievement.