BrewDog has launched Punk AF, a bold take on the BrewDog classic Punk IPA. Punk AF delivers all the attitude and flavour of the flagship Punk IPA, but none of the alcohol.
Punk AF marks the next step on BrewDog’s low-alcohol beer journey. The 0.5% ABV IPA follows Nanny State, launched back in 2009. Following the backlash for creating Britain’s strongest beer, the brewer released Nanny State in a stinging riposte to its critics.
The focus is on flavour rather than alcoholic strength, and Nanny State has now become BrewDog’s fourth biggest product in the UK off-trade, contributing to 5.7% of the total portfolio, and delivering 38.7% value growth year on year.
Inspired by the bold taste of its iconic Punk IPA, BrewDog has ensured Punk AF remains big on flavour. Juicy tropical fruit mixes it up with grassy and pine notes, all sitting on a solid malt bassline. This punchy flavour explosion subverts expectations around what an alcohol free beer can offer. Punk AF is big on flavour, but low on compromise.
BrewDog co-founder, James Watt, said: “Punk IPA is the beer that kick-started a revolution. With the creation of Punk AF, we’re continuing to push our limits and expand the possibility of what craft beer can be. We’re tearing down the image of alcohol free beer as weak and flavourless. Say hello to the Punkest new beer in town.”
