BrewDog is to fit home bars into the homes of individuals who have invested more than £50,000 in the business.
The bar will be designed in BrewDog’s signature industrial style, with three taps, a fully-stocked beer fridge, and a keg of Punk IPA for the investors to toast the launch of their at-home facility.
This perk was introduced as part of BrewDog’s latest round of Equity for Punks, which has raised almost £20 million since October 2017, with over 38,800 new shareholders joining its ranks.
Having raised £61.2 million from previous rounds of the initiative, BrewDog’s latest round launched with the target of raising £10 million.
BrewDog co-founder, James Watt, said: “Having your own craft beer bar at home is the ultimate dream for many beer fans, so we wanted to give people the chance to turn that beer-fuelled ideal into a reality.
“Through Equity for Punks, we can offer money-can’t-buy benefits which our community will love, and this one is the most exciting yet. With this investor perk, the craft beer revolution starts at home.
“Our army of punk investors is the antithesis to your typical company board, so we knew we had to reward them in a totally unique way.
“They live and breathe craft beer, so we wanted to offer an awesome benefits package fuelled by a passion for great beer. BrewDog’s growth would never have been possible without our dedicated Equity Punks who are the lifeblood of our business.”