BrewDog has announced plans to build the world’s first craft beer hotel, and will launch an immersive craft beer hotel and brewery expansion, at the brewery’s headquarters in Aberdeenshire, Scotland.
The DogHouse, as the hotel will be called, is scheduled to welcome guests in the first half of 2019. It will feature beer taps in its 22 rooms and a built-in shower beer fridge, with rooms overlooking the brewery itself.
BrewDog introduced the DogHouse concept last year with the announcement of a hotel in Columbus, Ohio, at the site of its American brewery, and a recent property acquisition in Ellon has led to this further announcement of a hotel in the brewery’s homeland, Scotland.
In addition to the construction of the hotel, BrewDog is expanding its brewery to include a 300hl brewhouse and a canning and packaging hall.
The brewery expansion comes soon after the opening of BrewDog’s sour beer brewing facility, The Overworks, which opened last month. The new brewhouse is also expected to be completed by the end of the year.
Guests will be able to watch brewers at work from rooms overlooking the new facility, providing the ultimate immersive beer experience.
Funding for the hotel and brewery expansion has come from BrewDog’s record-breaking Equity for Punks crowdfunding initiative, which has seen the Scottish brewery raise more than £53 million since 2009 from more than 73,000 passionate craft beer fans. Priority booking for The DogHouse will be given to Equity Punk investors.
BrewDog co-founder, James Watt, said: “The DogHouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire. The idea of opening a beer hotel has always been high on our agenda, and now we are finally able to realise that dream, right here at our HQ.
“This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer Nirvana.”