BrewDog has launched Fanzine, a beer club that will deliver three new beers to subscribers every fortnight. The beers will be brewed in small batches at the brewery’s Ellon HQ in Aberdeenshire.
The exact three beers contained in each release will not be revealed until the delivery date, adding an element of surprise.
The beers will also appear in BrewDog bars, and will be available to buy on their own or as a flight with a third of each poured.
The Fanzine beer club costs £11 including delivery (£15 for subscribers outside the UK). With no annual subscription fee, beer fans will have the flexibility to opt in or out without a long-term commitment. Subscribers will also be given the opportunity to vote for their favourite Fanzine beers to become part of BrewDog’s permanent line-up.
Subscribers can expect BrewDog’s unique twists on East and West Coast IPAs, bold imperial stouts, fruit infused saisons, single-hop pale ales and various experimental lagers, among other innovations and twists on traditional styles.The brewery will also occassionally be digging into its back catalogue of brews and resurrecting some of its past fan-favourites.
Fanzine is now open for subscriptions at www.brewdog.com/fanzine — the first beers will be shipping to subscribers from April 16.
BrewDog co-founder, James Watt, said: “Fanzine is our gift to the passionate beer fans that have supported and spearheaded the craft beer revolution for over a decade. We are rewarding their devotion and inviting those on the sidelines to join the amazing, mind-blowing world of craft beer.”
“A beer club like this has never been done before and that’s exactly what compelled us to do it. Our brewers are constantly experimenting and pushing beer forward — it’s time our fans got a first-hand taste of the fruits of their labour.
“We’re looking forward to sharing the future of beer with all those who choose to join. We’re excited to receive the people’s feedback and suggestions for new beers. The fun has only just begun.”