BrewDog took to the skies for an immersive craft beer experience on the maiden flight for BrewDog Airlines, the world’s first carrier dedicated to the enjoyment of great craft beer, 35,000ft in the air.
Flying from Stansted, London, to Columbus, Ohio, the Aberdeenshire brewer took more than 200 beer fans on a chartered Boeing 767 for a four-night round trip to BrewDog’s US headquarters.
On board, passengers were treated to a unique beer tasting led by co-founders James Watt and Martin Dickie, sampling BrewDog’s limited-edition beer, Flight Club. The 4.5% IPA was brewed specially for the journey, and designed to be enjoyed at altitude, where a reduction in smell and taste sensitivity are often experienced.
The BrewDog Airlines in-flight menu featured dishes carefully curated and paired with a range of BrewDog beers for passengers to enjoy, served by Cicerone trained cabin crew.
BrewDog car packages
Guests on board the plane were greeted with BrewDog Airlines care packages, each containing a blanket, beanie hat, in-flight magazine, and a can of the Scottish brewer’s flagship craft beer, Punk IPA. iPads loaded with original content from BrewDog’s digital TV channel — The BrewDog Network — were also supplied to each guest on the flight. On the return leg, branded toothbrushes and eye masks were on offer.
The trip kicked off with a tour of Columbus’ top breweries, bars and restaurants, which included beer launches at BrewDog’s three bars in the city, DogTap, Franklinton and Short North.
Beer fans were then invited to tour BrewDog’s state-of-the-art US brewery and HQ, to visit the immersive DogHouse Hotel, and delve into BrewDog’s dedicated beer museum for a craft beer education. Guests were also invited on a day trip to Cincinnati to explore renowned breweries Urban Artifact, Mad Tree, and Rhinegeist to learn about their history and try their acclaimed beers.
Tickets for BrewDog Airlines were priced at £1,250 per person, which included return flights, excursions and accommodation, and were available exclusively to BrewDog’s community of Equity Punk shareholders. Plans are currently under way for future BrewDog Airlines flights.