A beer brand aimed at delivering a viable alternative for wine lovers will soon be available in select Sainsbury’s stores across the UK after a trial was agreed.
Binary Botanical co-founder Danielle Becker examining hop leaves
Good Living Brew Company will launch Binary Botanical, a sophisticated light beer for wine lovers, in November, as part of Sainsbury’s Taste of the Future project.
The beer is infused for five days with organic British hop leaves, giving it a prosecco-like taste with a clean finish. Binary Botanical is the first of its kind to commercialise the use of hop leaves, a product that otherwise goes to waste during the brewing process. There is a choice of 4% or 0.5% alcohol levels.
Co-founder, Danielle Bekker, said: “We set out to create a new style of beer which would appeal to wine lovers and people who think they don’t like beer.
“We’re delighted to see Binary go on trial in Sainsbury’s in November, making it available to more consumers across the UK in time for Christmas and Dry January. We hope people love Binary Botanical as much as we do!”
The beer was created by a team of women with years of experience in the brewing industry, and a shared frustration of wanting a moderate alcoholic beverage, but without the traditional bitter taste of beer.
While most beers are brewed using hop cones, Binary Botanical is infused with organic British leaves from Sovereign and First Gold hop bines, which add a unique tang. The beer works well with food, says the brewer.
Joe Davies, Sainsbury’s Taste the Future development executive, said: “We are pleased to be welcoming Binary Botanical to our shelves in the new Taste of the Future trial bay. As these hop-leaf beverages offer a lighter alternative for wine lovers, they reflect our customers’ growing interest in the wider industry drinking trend, centred around wellbeing.”