Big Drop Brewing Co, which is dedicated exclusively to making only less than 0.5% ABV beer, has announced listings with Mitchells & Butlers, its first with a national on-trade partner.

Initially available at Mitchells & Butlers’ popular city centre bar brand, All Bar One, the award-winning Big Drop Stout and Pale Ale have also been launched across its 100-strong Castle Pubs estate.

 

Big Drop Mitchells ButlersNew offer: Big Drop Stout in a Mitchells and Butlers All Bar One bar

 

Big Drop founder, Rob Fink, said: “This is a big step forward for Big Drop and the whole category, as Mitchells & Butlers continues to recognise the growing importance of providing a credible range of options for non-drinkers.

“For too long, retailers were only prepared to stock one or two standard low- or no-alcohol beers, but M&B is leading the way by introducing drinks that are more in tune with their reputation for presenting an incredible craft offering.”

Mitchells & Butlers’ beer and cider procurement manager, Ben Lockwood, added: “We’re thrilled to start this partnership with Big Drop and their impressive 0.5% range of beers.

“We know that some of our guests are looking to moderate their alcohol intake without sacrificing the social occasion our pubs and restaurants provide, and the addition of Big Drop Stout and Pale Ale clearly gives them positive products to enjoy.”

Rob said: “A recent survey reported that more than a fifth of UK adults do not drink, with that number rising to one in four young people aged 16 to 24, and an increasing number of people are also cutting back on their alcohol consumption.

“This means that operators have to rethink their attitude towards their drinks range and provide a diverse selection that’s representative of their customer base. We’re looking forward to working with M&B as they do exactly that.”

Big Drop beers will be available at famous Castle Pubs, including the Spaniards Inn on Hampstead Heath and the Adelphi in Leeds.

Mitchells & Butlers follows Draft House and Barworks in stocking Big Drop beers as well as major restaurant listings including Hakkasan, The Ivy Collection and Fortnum & Mason.

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