The founder of one of America’s most influential breweries of the last ten years will deliver the keynote speech at beer and brewing trade event BeerX next month.
Jean-Claude Tetreault (‘JC’) founded the Massachusetts-based Trillium brewery with wife Esther in 2013 and has since seen a meteoric growth in demand for their New England farmhouse-style beers, particularly the now globally popular New England IPAs they brew.
Hosted by the Society of Independent Brewers (SIBA), BeerX UK takes place at the ACC Exhibition Centre, in Liverpool, on March 11 and 12, with the keynote speech on the second day.
SIBA chief executive, James Calder, said: “Trillium’s impact on not just the US but the global beer scene cannot be overstated, and in particular the growth in popularity of their hugely popular New England IPAs, which have changed the beer world forever and led to more and more brewers producing hazy, unfiltered, and hugely aromatic and flavoursome beers.
“I am sure that hearing about the successes, close calls, and learnings from Trillium’s journey from a small independent craft brewery in Boston to a global name in quality craft beer will be hugely interesting to all the brewers and industry professionals attending this year’s BeerX UK in Liverpool.”
JC Tetreault said: “It’s an honour to be invited to present the keynote address at SIBA’s 40th anniversary conference. Over the past seven years, since we opened our small brewery in Boston, we have participated in and witnessed dramatic change in the craft beer industry that have affected our ever evolving strategy.
“I look forward to sharing the history of Trillium as a New England farmhouse inspired brewery, and my personal experiences, with an audience of fellow independent craft brewers.”
There will be a special SIBA 40th anniversary celebration from 8pm to 9pm both days, serving five beers, from the 1980s, 1990s, 2000s, 2010s, and a new collaboration brew for 2020.
• BeerX tickets are available via www.beerx.org