The first ever online version of SIBA’s BeerX event will be free to attend, thanks to the support of headline sponsor Kegstar.
With the UK’s small independent brewers facing their most challenging year ever, SIBA (the Society of Independent Brewers) wanted to give something back to the sector by opening the event up to the whole industry to attend free of charge.
BeerX Online will feature all the content attendees have come to expect from BeerX, with three days of virtual seminars, workshops, and tastings, which will take place from 16th to 18th March and be delivered via a new online portal.
Topics on the agenda include optimising online sales, ‘no and low’ beer production, blending and barrel-ageing, and classic lager brewing, as well as updates on small breweries’ relief and deposit return schemes.
A live tutored beer tasting will take place each afternoon featuring a wide range of beer styles, with boxes of the selected beers available to order through the BeerX Online portal.
For 2021 SIBA is also partnering with the team at Brewers Journal, who will be helping deliver content, with SIBA likewise involved in the publication’s Brewers Congress event in December.
Industry support
SIBA chief executive, James Calder, said: “With many small brewers struggling to make ends meet, and no sign as yet of an end to lockdown, it is more important than ever that we come together as an industry to support each other.
“BeerX UK will look very different this year, but by opening it up to everyone in the sector free of charge we hope it brings the opportunity for brewers and suppliers to exchange experiences, learn from some of our expert speakers and, of course, taste some great beers.
“Without the generous support of our headline sponsor, Kegstar, and our event partners Brewers Select, Close Brothers, Muntons, and Vigo, we could not put on events like BeerX Online and I would like to say thank you to the team at Kegstar and all our sponsors who have made it possible to launch this online version of BeerX in just a few short months.”
• Register now for a free place at BeerX Online at www.beerx.org.
