Dartmoor Brewery has opened a shop at its premises in the heart of Dartmoor National Park, fully stocked for the tourism season, and now officially open for visitors.
The Brewery Shop, at Princetown, has opened in response to an increase in requests from beer fans across the South West and beyond wanting to visit the brewery to pick up beer and merchandise. The shop sells everything from the brewery’s core portfolio of beers — including Jail Ale, Dartmoor IPA, Dartmoor Best and Legend — to its limited edition 9% ABV Jail Commemorative Ale and branded goods and merchandise such as T-shirts, rugby shirts, hoodies and beer gift packs.
Head brewer, Mike Lunney, said: “The team is delighted to be opening the Dartmoor Brewery Shop and selling our beers directly to the public. We were surprised at how many requests from consumers we received for our brewery-branded T-shirts and hoodies that we create for bar staff to wear, so it does make sense to make these sought after items available to the public.
“Dartmoor is such a beautiful place, and we hope visitors to the National Park will make our shop an essential port of call when they visit. We would like to invite anyone visiting Dartmoor to pop in and see what’s on offer. We’re sure this new venture will be enjoyed by real ale lovers for many years to come.”
The shop is open five days a week, Monday to Friday, from 9am until 4.30pm.
• Dartmoor’s flagship beer, Jail Ale, has been awarded a silver prize in the strong bitters category of the South West regional Champion Beer of Britain competition, organised by the Campaign for Real Ale (CAMRA). It was judged at one of the largest beer festivals in the South West, at Falmouth.
The award was presented by Ian Packham, vice-chairman of South Devon CAMRA, brewery liaison officer and CAMRA national director, who said: “This is a prestigious competition and Dartmoor Brewery has done well to achieve this respected accolade in the beer community. The impact of these awards help promote beers like Jail Ale outside their heartland and further afield to beer lovers across the country, which is great news for Dartmoor Brewery.”
Head brewer, Mike Lunney, said: “We’re pleased to be up there with some of the best strong bitters in the country with Jail Ale and we’d like to give a huge thanks to CAMRA and the judges, and CAMRA Kernow for having us at the Falmouth Beer Festival.”