Low-alcohol brewing, mixed fermentation and the latest in raw materials research and trends will be the main topics at the national trade show and conference for the business of brewing, being held in Scotland in eight weeks’ time.
The third annual Beer Matters conference will attract all major Scottish breweries.
Leader of the German brewery Bitburger, Jan Niewodniczanski, will deliver the keynote address in the morning of the conference and tell of his experiences running one of the most successful zero-alcohol breweries in the world.
The programme will be hosted by Jaega Wise (pictured), head brewer of London’s Wild Card Brewery and a regular broadcaster. With a new focus on technical sessions to help promote the learning and development of Scotland’s world class brewers, Jaega said: “I was very impressed by last year’s conference and so I’m really excited to return to Edinburgh and talk about some of the latest global research, trends and techniques affecting brewing businesses. Anyone running a brewery, developing products and managing quality will undoubtedly benefit.”
Also included in the line-up is Dr Tom Shellhammer, from Oregon State University in the US, one of the world’s leading authorities on hops, who will present his latest research findings as part of his first visit to Scotland. He will be joined by Professor Sir Geoff Palmer OBE and Robert Percival from Lallemand.
Latest trends and consumer research
Shane McCarthy, from Ireland Craft Beers, will also share his experiences as the founder of the world’s first Blockchain beer. He will be joined in delivering one of the two business focused sessions by David Elliott, of Kantar’s Worldpanel, who will present the latest trends and research into the changes demands of consumers in the beer market worldwide.
The conference is staged alongside a busy trade show featuring a range of brewing-related businesses.
Beer Matters takes place on Thursday, September 19 at the Corn Exchange, New Market Road, Edinburgh. It is the same day as the fourth annual Scottish Beer Awards. Delegates wishing to book tickets to attend the conference and awards dinner can book here.
A limited number of trade show stands remain available. Exhibitors wishing to reserve a trade show stand can book here or call the Beer Matters team on 0131 337 6232.
