Of those who say beer is their alcoholic drink of choice, 49% prefer craft beer to mainstream, according to a survey conducted for Brewhouse & Kitchen.
The survey also found that, when drinking at a pub, 34% will try more alternative styles of beer than they would have done ten years ago.
Millennials are nearly three times more likely to be adventurous with their beer choices than previous generations.
The survey also noted that 23% of women are trying more alternative styles of beer than they would have done ten years ago, and, overall, Londoners are the most adventurous with their beer choices.
The number of UK breweries has increased to more than 2,000, rising 64% over the past five years. This trend is certainly due to the rise in the popularity of craft beer.
‘Craft beer driving growth in hospitality’
Simon Bunn, co-founder of Brewhouse & Kitchen, said: “The craft beer market is fast becoming an important force driving growth in the hospitality sector, bringing with it a new wave of pubs and bars.
“Despite this growth, it has always been difficult for brewers to rival the multi-national companies that have become staples in our homes, our restaurants and pubs and our supermarkets.
“Beer brewing styles have been fairly static until the craft beer revolution and now, with millions agreeing that they sample and enjoy many more styles regularly, a space has opened for more adventurous styles to succeed.
“This research is a welcome boost to the market and proves that craft beer and brewing is ready to compete on an international level.”