The team behind the phone app Beer Adventures has taken to crowdfunding to build a business-to-business advertising platform for the holiday / leisure sector.

Beer AdventuresThe app offers users 112 beer tours in 85 cities around the world. It has secured partnerships with BrewDog and Mikkeller, worked with Manchester, Sheffield and Paris beer weeks, and featured in EasyJet Traveller magazine plus the i newspaper and a number of publications across the UK and USA.

In its Crowdcude pitch, the company says: “We began as a B2C product selling tours to users. However, we have taken the bold step in Q3 to change to a future B2B service, monetising the actions of our users by charging businesses per new customer who comes through their door by checking-in. It’s advertising that we feel will deliver real tangible results.

“This investment will help us build our marketing and sales teams in order to grow our community and tours on offer, scale our exposure, and monetise the venues featured on the apps.”

The company is looking to raise £150,000 in return for 11.11% equity. Find out more on Crowdcube


» Beer Adventures app offers free tours

» Beer celebration at St Pancras International


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