Beavertown Brewery has announced that cans of fresh Neck Oil, Gamma Ray and Lupuloid will be going on sale in Waitrose stores from April 30.
A Beavertown spokesperson said: “It’s not something we have rushed into, as we have taken our time to survey the landscape and assess the impact of other craft brands hitting supermarket shelves over the last 12 months, along with having lots of conversations to make sure we found the right partner. We wanted someone who holds the same attention to detail and commitment to quality that we do.”
Waitrose beer buyer, Sarah Hammond, said: “We’re so excited to be able to offer Waitrose shoppers this wonderful range of innovative craft beers. The guys at Beavertown are so passionate about what they do, it’s been a pleasure to work with them on this launch, and I can’t wait to hear what our customers think of the beers.”
