The British Beer and Pub Association (BBPA) has welcomed a new partnership between Public Heath England and Drinkaware to encourage those who need help to moderate their drinking habits.

BBPAChief executive, Brigid Simmonds, said: “Beer is the drink of moderation and typically offers the lowest strength options within the category.

“Drinkaware is an independent charity supported by the sector which does excellent work to educate the public about risks of excessive alcohol consumption, including the government’s low-risk drinking guidance and programmes such as Drink a Little Less, Feel a Lot Better.

“Moderate alcohol consumption is clearly part of this and lower-strength drinks like beer have a real part to play and can be enjoyed as part of a healthy lifestyle and diet.”